Thursday, July 19, 2012

Dr. Amy in breastfeeding debate on WBUR



Breastfeeding activists in my state, Massachusetts, are celebrating a ban on formula gift bags for new mothers.

That's right: a group of women who will never use formula are patting themselves on the back for taking away a gift of free formula from women who might use it. And what do those who might use the formula think of the ban? Don't be silly! No one asked them.

Who cares what those women think? Apparently women who aren't wholeheartedly committed to exclusive breastfeeding aren't even worthy of being included in the conversation. The fact that the lactivists are almost exclusively Western, white, privileged women and the women who they have deprived of free formula are much more likely to be women of color or poor women is simply an unfortunate coincidence.

No one asked those women, but I tried to speak for them when I participated in a debate on WBUR, the local National Public Radio affiliate. Dr. Bobbi Philipp, professor of pediatrics at director of the newborn nursery at Boston University School of Medicine, and one of the activists behind the ban.

You can listen to the debate below.



In preparation for the radio show I reviewed the meager existing literature on banning formula gift bags and didn't find any evidence that it actually increases rates of breastfeeding. I did find, remarkably, that not a single study asked women whether the gift bags influence in any way their decision to breastfeed. This is consistent with a deeply disturbing set of assumptions that seems to be taken for granted among lactivists:

1. Women who have not committed to exclusive breastfeeding in advance must be manipulated to embark upon exclusive breastfeeding.

2. Women are not reflective individuals capable of making life decisions on their own.

3. Women are so shallow that they will be swayed in one direction or another by a free gift; therefore, their "betters" must make sure that they aren't corrupted by free gifts.

4. Women's opinions and desires are irrelevant so there is no point in asking those who are affected by a ban what they think of the ban.

5. These is no reason to ask women whether they want to breastfeed because there is no legitimate reason for not wanting to breastfeed.

6. Women are treated merely as instrumental. How breastfeeding impacts them as individuals with individual needs, desires and constraints is irrelevant.

I don't think of myself as a naive person, but I still shocked that a group of privileged relatively well off white women have such obviously demeaning views of women other than themselves. Although I am an enthusiastic proponent of breastfeeding, and enthusiastically embraced breastfeeding my own children, I recognize that what worked for me and my family is not necessarily right for all other women and their families.

Rather than patting themselves on the back for engineering a ban on formula gifts bags, Massachusetts lactivists should be embarrassed by their modern day version of noblesse oblige. They are not the nobility of the mothering world and they are not obliged (or even entitled) to manipulate other women into making the "right" decision on infant feeding.

4 comments:

  1. I was extremely dedicated to breast feeding my first child but it took seven days for my milk to come in and I had to supplement with formula and a sns. I was poor and didn't want to commit to buying an entire can of formula. I thought the free samples were extremely helpful and it really bothers me that people are so happy about taking away this resource.

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  2. The poor and coloured women who you speak of are the ones are being manipulated by the formula companies and no one else! The free formula ensures their own milk won't come in if they've been in two minds about Breastfeeding. By giving the free formula the companies are ensuring that these women have to keep buying formula which they can ill afford! Formula companies don't do it out of the goodness of their hearts!

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  3. Hmm, but it's okay for formula manufacturers to manipulate women who want to exclusively breastfeed into giving formula by manipulating health care workers into being their unpaid sales force and distributing "free" formula in hospitals, clinics, pediatric and obstetric offices, to mail free formula directly to their doorstep, to bombard them with coupons in the mail, send them unsolicited emails telling them what formula to buy when, not if, they "need" to use formula? Did you research the formula compaies' profit margin since they started hawking their "free" formula? Who do you think pays for all that free formula? It's a write-off for the formula companies as a marketing expense. The mothers who can least afford to purchase the most expensive brands that are being promoted are paying for it. And the ZuS government is the single largest purchaser of infant formula. They purchase the most expensive brand to get the highest rebates. I certainly don't see breastfeeding shoved down anyone's throat like formula. There is no profit to be made from promoting exclusive breastfeeding. Next time you do a radio show or write an article, please read the recommendations of the AAP, ACOG, AAFP, CDC, the Surgeon General, and the sales reports of the formula companies. Oh, and 50% of mothers in the US are eligible for WIC

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  4. That's just asinine. I REALLY wanted to breastfeed but I couldn't because my son was in NICU. Also, I pumped for a month and a half and then my breasts stopped producing - probably because of stress, but it may be because of my Type I diabetes. Getting free formula wouldn't have influenced my decision in any way, but since I was forced to supplement with formula I would have appreciated the gift!!

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